"Gingermop" is one of my nicknames (it's Scottish slang for redhead). Redheads tend to stand out in a crowd, and my goal is to create work that stands out, too. Whether it's website copy, a blog post, an annual report, or a banner ad, it's all about finding the story behind the brand, and telling that story in a fresh and compelling way. I love storytelling – maybe it's a Celtic thing.
Annual Report/Fundraising Brochure
Agency: Taproot Foundation
Filmmakers and advocates, Habitat Media creates documentaries that explore social and environmental issues – however, lack of funds kept holding up production. This annual report helped raise awareness about the organization’s award-winning work and future projects.
If it doesn't melt asbestos, chiliheads won't bother. This campaign assures them they won't be disappointed.
Magazine Ad
Client: Nagy Design
Highlighting the winery's long history and iconic architecture, this trade ad reminded industry professionals that Sterling Vineyards is a force to be reckoned with.
Brochure
Agency: Voicebox Creative
This brochure introduced the wine brand to merchants and distributors. The branding centered around the "spirit of mañana," evoking a Spanish plaza where old friends and new faces gather, and everyday events are cause for celebration.
Catalog
This adventure travel company has been around for 40 years, and were pioneers in many areas of the industry. The goal of this catalog was to highlight MTS’ unparalleled experience as well as showcase the trips for the upcoming season. In addition to highlights and overview copy, I also edited the itineraries to fit a strict word count.
