"Gingermop" is one of my nicknames (it's Scottish slang for redhead). Redheads tend to stand out in a crowd, and my goal is to create work that stands out, too. Whether it's website copy, a blog post, an annual report, or a digital ad, it's all about finding the story behind the brand, and telling that story in a fresh and compelling way. I love storytelling – maybe it's a Celtic thing.
As an editorial producer for this travel insurance brand, I commissioned, edited, and wrote content for the Explore, Travel Wiser, Travel Safety, and Responsible Travel sections of the site. I also produced destination guides, itineraries, and social media posts, and wrote videos, digital ads, emails, and other marketing materials.
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READ MY WRITING
WATCH A TRAVEL WISER VIDEO
WATCH A BRAND VIDEO
Founded by World Nomads in 2005, the Footprints Network allows customers to give a small donation to one of several charitable causes when they buy a travel insurance policy. I helped manage the projects and created website and social media content to support the program.
Annual Report/Fundraising Brochure
Agency: Taproot Foundation
Filmmakers and advocates, Habitat Media creates documentaries that explore social and environmental issues – however, lack of funds kept holding up production. This annual report helped raise awareness about the organization’s award-winning work and future projects.
Catalog
This adventure travel company has been around for more than 40 years, and were pioneers in many areas of the industry. The goal of this catalog was to highlight MTS’ unparalleled experience as well as showcase the trips for the upcoming season. In addition to highlights and overview copy, I also edited the itineraries to fit a strict word count.
If it doesn't melt asbestos, chiliheads won't bother. This campaign assures them they won't be disappointed.
Brochure
Agency: Voicebox Creative
This brochure introduced the wine brand to merchants and distributors. The branding centered around the "spirit of mañana," evoking a Spanish plaza where old friends and new faces gather, and everyday events are cause for celebration.
“Peanuts”
Agency: J. Walter Thompson
To point out the highly rated safety features of the Ford Windstar, this commercial shows moms taking safety precautions to the extreme.
Catalog
This adventure travel company has been around for 40 years, and were pioneers in many areas of the industry. As with the 2013 catalog, the goal here was to show the company's breadth of experience and showcase the trips for the upcoming season. In addition to highlights and overview copy, I also edited the itineraries to fit a strict word count.
Magazine Ad
Client: Nagy Design
Highlighting the winery's long history and iconic architecture, this trade ad reminded industry professionals that Sterling Vineyards is a force to be reckoned with.
Case Cards
Client: Nagy Design
I wrote this copy for a freelance project. I’m not sure if they ever made it to print, but I still like them. I think they do a good job of showcasing what makes these wines special.
