"Gingermop" is one of my nicknames (it's Scottish slang for redhead). Redheads tend to stand out in a crowd, and my goal is to create work that stands out, too. Whether it's website copy, a blog post, an annual report, or a banner ad, it's all about finding the story behind the brand, and telling that story in a fresh and compelling way. I love storytelling – maybe it's a Celtic thing.
As an editorial producer for this travel insurance brand, I commissioned, edited, and wrote content for the Explore, Travel Wiser, Travel Safety, and Responsible Travel sections of the site. The goal was to inspire adventurous, meaningful travel and help our customers travel with confidence. I also produced destination guides, itineraries, and social media posts, and wrote videos, digital ads, emails, and other marketing materials.
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READ MY WRITING
WATCH A BRAND VIDEO
WATCH A TRAVEL WISER VIDEO
Founded by World Nomads in 2005, the Footprints Network allows customers to give a small donation to one of several charitable causes when they buy a travel insurance policy. I helped manage the projects and created website and social media content to support the program.
To commemorate the 20th anniversary of Footprints in January 2025, I created a video, infographic, case studies, and social posts highlighting our positive impact over the years.
VISIT FOOTPRINTS WEBSITE
VISIT ANNIVERSARY PAGE
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VIEW SOCIAL MEDIA
Though I spent most of my time producing travel inspiration and travel guidance content for World Nomads, I also worked with the marketing team on digital ads promoting our insurance products, FAQ videos about our coverage, and campaign videos that strengthened our brand.
Even the best-laid travel plans can go awry. This ad showed how World Nomads travel coverage can help when things don’t go quite the way you imagined.
In 2024, World Nomads celebrated its 20th anniversary. This video highlights how much the company has grown and all the milestones that have been reached over the years.
This video was created to accompany a written article on how to stay healthy and comfortable on a long-haul flight. We designed it to look like a flight safety card, just for fun.
World Nomads travel insurance was created by travelers, for travelers. This video, part of a full-scale branding campaign, reminded viewers of all the reasons we travel in the first place – and how our insurance coverage can help you explore the world with confidence.
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World Nomads’ destination guides and itineraries were gated content, intended to generate leads as well as inspire travel and generate travel insurance policy sales. I curated, commissioned, and edited the content, chose the imagery, and collaborated with a designer on the layouts.
I was responsible for the following guides:
Insiders’ Guide to Iceland
Insiders’ Guide to Peru
Insiders’ Guide to Argentina
Mexico: Where Nomads Go
USA: Where Nomads Go
Caribbean: Where Nomads Go
Caribbean: The Travel Safety Guide
2-Week Thailand Itinerary
2-Week Japan Itinerary
10 Day France Travel Itinerary: From Paris to Provence
Agency: Singlebound Creative
Copernicus Fund helped entrepreneurs and small business owners who wouldn’t qualify for traditional bank loans to realize their dreams. I wrote the copy for the website.
