"Gingermop" is one of my nicknames (it's Scottish slang for redhead). Redheads tend to stand out in a crowd, and my goal is to create work that stands out, too. Whether it's website copy, a blog post, an annual report, or a digital ad, it's all about finding the story behind the brand, and telling that story in a fresh and compelling way. I love storytelling – maybe it's a Celtic thing.
As an editorial producer for this travel insurance brand, I commissioned, edited, and wrote content for the Explore, Travel Wiser, Travel Safety, and Responsible Travel sections of the site. I also produced destination guides, itineraries, and social media posts, and wrote videos, digital ads, emails, and other marketing materials.
VIEW WEBSITE
READ MY WRITING
WATCH A TRAVEL WISER VIDEO
WATCH A BRAND VIDEO
Though I spent most of my time producing travel inspiration and travel guidance content for World Nomads, I also worked with the marketing team on digital ads promoting our insurance products, FAQ videos about our coverage, and campaign videos that strengthened our brand.
Even the best-laid travel plans can go awry. This ad showed how World Nomads travel coverage can help when things don’t go quite the way you imagined.
In 2024, World Nomads celebrated its 20th anniversary. This video highlights how much the company has grown and all the milestones that have been reached over the years.
World Nomads travel insurance was created by travelers, for travelers. This video, part of a full-scale branding campaign, reminded viewers of all the reasons we travel in the first place – and how our insurance coverage can help you explore the world with confidence.
WATCH VIDEO
This video was created to accompany a written article on how to stay healthy and comfortable on a long-haul flight. We designed it to look like a flight safety card, just for fun.
As an editorial producer for this travel insurance brand, I commissioned, edited, and wrote content for the Explore, Travel Wiser, Travel Safety, and Responsible Travel sections of the site.
I also produced destination guides and itineraries. These were gated content, intended to generate leads as well as inspire travel and generate travel insurance policy sales. I curated, commissioned, and edited the content, chose the imagery, and collaborated with a designer on the layouts.
I was responsible for the following guides:
Insiders’ Guide to Iceland
Insiders’ Guide to Peru
Insiders’ Guide to Argentina
Mexico: Where Nomads Go
USA: Where Nomads Go
Caribbean: Where Nomads Go
Caribbean: The Travel Safety Guide
2-Week Thailand Itinerary
2-Week Japan Itinerary
10 Day France Travel Itinerary: From Paris to Provence
Founded by World Nomads in 2005, the Footprints Network allows customers to give a small donation to one of several charitable causes when they buy a travel insurance policy. I helped manage the program and created website and social media content to support the projects. I also produced a variety of media to celebrate the 20th Anniversary of Footprints.
VISIT FOOTPRINTS WEBSITE
VISIT 2OTH ANNIVERSARY PAGE
WATCH VIDEO
Annual Report/Fundraising Brochure
Agency: Taproot Foundation
Filmmakers and advocates, Habitat Media creates documentaries that explore social and environmental issues – however, lack of funds kept holding up production. This annual report helped raise awareness about the organization’s award-winning work and future projects.
Magazine Ad
Client: Nagy Design
Highlighting the winery's long history and iconic architecture, this trade ad reminded industry professionals that Sterling Vineyards is a force to be reckoned with.
Catalog
This adventure travel company has been around for more than 40 years, and were pioneers in many areas of the industry. The goal of this catalog was to highlight MTS’ unparalleled experience as well as showcase the trips for the upcoming season. In addition to highlights and overview copy, I also edited the online itineraries to fit a strict word count.
Catalog
This adventure travel company has been around for more than 40 years, and were pioneers in many areas of the industry. As with the previous catalog, the goal here was to show the company's breadth of experience and showcase the trips for the upcoming season. In addition to highlights and overview copy, I also edited the online itineraries to fit a strict word count.
